Quench is a speculative design project for a fictional brand targeting wealthy, self-obsessed individuals. It offers a liquid-food alternative to fast food—a sleek status symbol for those who value style over substance. Quench reimagines the future of food, streamlining nutrition for the time-pressed elite. The brand also includes a quarterly magazine that highlights unsettling cultural trends, like celebrities with exotic pets. Quench serves as a satirical critique, exposing how our society increasingly prioritizes wealth, power, and superficiality, often at the expense of morality, health, authenticity, and human connection.
      Designed as part of Advanced Branding course at Bezalel Academy of Art and Design, Jerusalem, guided by Ernesto Bichovsky.